BRAND CAMP - is a one-day coaching session on disruptive brand building for growth and success.  It is developed for business leaders who want to develop their strategic thinking in marketing.

During the session participants discuss how to recognize the conventions of the category, create an inspirational vision for the brand and find a disruptive way to bring this vision alive. It introduces marketing as a management method and explains importance of challenging the conventions of the market place. Methods for finding consumer and business insights, power of Disruption, discipline of Connections and the "RUM-method" of recognizing powerful creative work are all part of the program.

This session will help you:

-  To sharpen strategic thinking

-  To recognize the conventions preventing company’s success

-  To learn disruptive thinking

-  To notice the challenges in marketing communication set by the attention economy

-  To find new big ideas and possibilities to guarantee growth and success

-  To evaluate good advertising

The speaker:

Natalia Abbasova                                             

President, TBWA\MOSCOW