Absolut. Pacha Bar.
Absolut. Pacha Bar.
Background: Bar designs: no brand concept at all or bar brand concept (Pacha bar Moscow)
Agency task: To integrate ABSOLUT brand into the current brand concept of Pacha bar.
Decision: As ABSOLUT is the most creative spirituous brand the task demanded Disruptive Idea.
Idea: Using the corporate styles of both Pacha bar and ABSOLUT brand, we created Pacha\ABSOLUT cocktail with the perfectly balanced receipt - Perfect Absolut blend of ingredients.
Results: The attendance of this bar became higher.
Friday, February 19, 2010
TBWA\MOSCOW Stanislavskogo street 21, bld. 1, Moscow, Russia, 109004, e-mail: hello@tbwa.ru
