Background: Bar designs: no brand concept at all or bar brand concept (Pacha bar Moscow)

Agency task: To integrate ABSOLUT brand into the current brand concept of Pacha bar. 

Decision: As ABSOLUT is the most creative spirituous brand the task demanded Disruptive Idea.

Idea: Using the corporate styles of both Pacha bar and ABSOLUT brand, we created Pacha\ABSOLUT cocktail with the perfectly balanced receipt - Perfect Absolut blend of ingredients.

Results: The attendance of this bar became higher.