The whole Metropolis
is in your iPhone

We created Metropolis for IPhone – the app that can be downloaded for free. When one is out of Metropolis, he can use this app to see the list of shops or the cinema schedule, find out the info about promo and sales and get a discount (by shaking the IPhone). Also the app will advise how to get to Metropolis faster through Moscow traffic jams. In Metropolis this app will provide a customer with the map of the trade center, the info about size charts of different brands and even can remind where one has parked his car.

CONVENTION: To raise footfall a trade center should offer the best range of shops and services while visited.

VISION: People should use Metropolis facilities even if they are out of it and this will make them loyal.

DISRUPTION: Instead of bringing people to Metropolis we decided to bring Metropolis to them.