WILLIAM C. TAYLOR SPEAKS ABOUT BEING PRACTICALLY RADICAL
TBWA\ACADEMY PRESENTS
WILLIAM C. TAYLOR SPEAKS ABOUT BEING PRACTICALLY RADICAL
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On May 30th 2011 TBWA\ACADEMY presented the first public speech of cofounder and founding editor of Fast Company magazine and author of a regular business column (“Under New Management”) for the New York Times and monthly column (“Bill Taylor on Big Ideas”) for Londonʼs Guardian newspaper, William Taylor in Moscow.
Taylor shared his observations on how disruptive behavior increases the chances for success in business and told about the most powerful and instructive not-so-crazy ways to transform your company, shake up your industry, and challenge yourself.
Original and accessible, William Taylor offered a manifesto for change and a manual for making it happen. He provided a set of ideas and a collection of case studies about how to do something important and built something great and how to make long-last change in fast-moving times.
TBWA\MOSCOW Stanislavskogo street 21, bld. 1, Moscow, Russia, 109004, e-mail: hello@tbwa.ru
ABOUT TBWA\ACADEMY
TBWA\ACADEMY is an initiative launched by TBWA\MOSCOW in 2010 as a series of public speaking the most prominent persons in the world of advertising and marketing.
Chairman of TBWA\WORLDWIDE, Jean-Marie Dru, and the Worldwide Creative Director of TBWA, John Hunt, became one of the first speakers of TBWA\ACADEMY in 2010.
The inventor of the Disruption philosophy and author of several bestselling books, Jean-Marie Dru, gave a public speech about Disruption and how to help clients to find out a completely original way of presenting a brand to the world.
John Hunt, Worldwide Creative Director of TBWA, spoke about the power of ideas and provided Russian public a toolbox of achieving excellence and illustrated how to created space so ideas can breathe.
ABOUT WILLIAM C. TAYLOR
Bill Taylor is a writer, speaker, and entrepreneur who has helped to shape the global conversation about the best ways to compete, work, and succeed.
As cofounder and founding editor of Fast Company, Bill launched a magazine that won countless awards and earned a passionate following around the world.
Billʼs new book, “Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself”, was published by in January 2011 and became an immediate Wall Street Journal bestseller and reached №1 bestseller on the Inc. 800-CEO-Read list of bestselling business books.
Bill wrote a regular business column (“Under New Management”) for the New York Times as well as a monthly column (“Bill Taylor on Big Ideas”) for Londonʼs Guardian newspaper. He now writes a popular management blog for Harvard Business Review.
Bill is an adjunct lecturer at Babson College and the co-author of three other books on strategy, leadership, and innovation. A graduate of Princeton University and the MIT Sloan School of Management, he lives in Wellesley, Massachusetts, with his wife and two daughters.
