Content LAB
Content LAB is a unique structure of TBWA\Moscow. It's a mix of creative development, data analytics and content production. On a daily basis we develop and produce content in various formats: video, photo and motion design.

Our creative teams work at the speed of culture, operating with the most trending topics and triggers. It helps brands to become a part of the culture and even set new trends.

We deny the old fashion approaches to video content production. We work fast, transparent, efficient and keep the highest quality for the internet users.

Our analytics help us to monitor our efficiency. They handle tons of information, find correlations and translate these data to the creatives.
All of this helps us to create data-driven insights and produce content that is really up to date.