Eric Groza

Creative Director at TBWA\Moscow

Eric leads creative at TBWA\Moscow. Here, he guides the team to develop integrated campaigns for all the clients. With his leadership, campaigns have won internationally recognised awards like Cannes Lions, Clio, RedDot, Eurobest, Effie, Webby and more.


His past provides him with a wide international perspective on problem-solving and brand building. With an education in International Business and Graphic Design, Eric has lived and worked around the world from Hawaii to California, Sweden, Germany and Russia. His experiences before advertising ranged from the role of geospatial engineer — to build a 3D database of the Hawaiian Islands in USA — to the international marketing manager at a group of start-ups in Hamburg.


Eric began his career in Russia by successfully growing the digital capabilities of brands and integrated the process with traditional advertising. He launched advertising campaigns for worldwide clients like Gillette, MasterCard, KasperskyLab, Cadillac, Pantene, GSK, Opel, Chevrolet, and Beluga Vodka.


In the TBWA\Moscow office, his passion and energy fuels our agile approach to deliver culturally relevant ideas that stand out in their category.