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A new dimension of power
In 2022, Nissan launched the all-new Nissan Pathfinder on the Russian market. Along with this model, a new body, new design and Nissan's most advanced technologies have come to the market.

To launch an advertising campaign in Russia, TBWA\Moscow developed a completely local strategy and idea align with model's history and its perception by the Russian audience.

The created 360 ​​communication was based on the new Nissan Pathfinder versatility — the power of the legendary V6 engine, brutal design and intelligent technologies for safety and driving comfort.

TBWA\Moscow developed a wide range of materials to support the new model launch — from a TV commercial and visual design to social media materials and dealerships POSM.