A rugged design for a rough trail
For the very first time in adidas history we produced a hand-made stone medal for runners, as edgy as the trail itself. Each part of the rugged surface was designed to imitate the rough edges of a mountain. The medal inspired our design for the whole race identity: sharp colors, diagonal edges, and a passion for off-road.

The medal was named by participants a their most favourite and unusual award they ever won.

But that was just the beginning.

With the success of the race, adidas asked us to create the identity for their series of outdoor events to showcase their Terrex line of apparel: adidas Elbrus Festival & adidas Rock Star Festival.