Barley Bros — It comes naturally
Friendship
Bonding
Barley Bros...
All good things
Come naturally

Carlsberg Group and TBWA\Moscow are presenting Barley Bros — a brand new soft drink, brewed from barley, and an exquisite mix of natural fruit juices and botanicals.

In the launch campaign we've emphasized the naturalness of the drink itself through friendly communication — easy, relaxed, with and without reason, but which always, like Barley Bros, comes naturally.