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Cyclization
Car drivers and pedestrians live with cyclists in different worlds and do not hear each other. First one's usually park on bike lanes and does not recognize cyclists as road users at all. Second one’s walk on bike paths, but get angry with cyclists, when they ride on sidewalks. Still bicyclers often do not comply with traffic rules and therefore interfere with the first two.

Delivery Club and its strategic partner Strelka wanted to attract attention to problems of bike infrastructure. We help them out to reduce amount of accidents on city roads.

In a series of outdoor posters we reminded all three categories, that a cyclist is also a driver and has both his responsibilities and his rights on the road.

Each road user should follow traffic and ethical rules in order not to create problems and discomfort. With mutual respect, there is enough space in the city for everyone.