DAN\Moscow and S7Airlines help to explore the best of planets
The campaign «Discover the best planet we know» was built around an inspirational video with cosmonaut Andrey Borisenko. The website was dedicated to a journey around our planet discovering its beautiful places.

To stimulate transactions via an entertaining content site, we created an interactive test with a non-linear narrative structure. Every test would result in a sharable digital postcard describing the destination which your senses have “led” you to. Each digital postcard had the option to instantly buy S7Airways tickets to travel to your experiential destination.