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Don’t make Аds. Make TikToks
With the objective to promote TikTok for business, we used «Don’t make Ads. Make TikToks» creative platform and put traditional advertising channels in contrast to the innovative and authentic TikTok.

By using real small businesses from TikTok, we created a buzz in professional communities and demonstrated the available marketing solutions. That changed brand perception from an entertainment app to a business-friendly platform.