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Dress code
For young employees Sber is the biggest and oldest governmental bank in Russia. But in fact, this is just a myth. We didn’t invent complicated mechanics and shoot action movies with lots of CGI. To destroy the myth, we simply showed Sberbank employees as they are, without sugarcoating.

We conducted a social experiment. First, some bypassers were asked about Sberbank dress code. And then real employees tried on the «costumes», which people described. These videos became the main tool of Sberbank HR strategy. After this project Sber have been rosed higher in HR ratings and now new employees can change our world for the better.