HP — Printing. Without Drama
CONTEXT
There’s a love-hate relationship with printers. Well, mostly hate. Students, children, and parents have had enough of expensive ink cartridges, messy refills, and complex controls.

PRODUCT
The launch of HP Ink Tank — the cartridgeless printer
that makes printing easier, cleaner, and more affordable.

IDEA
With HP’s new printer, the drama comes to an end.
Hallelujah.

Awards

2019 Silver Mercury — Bronze \ Consumer electronics

2019 Silver Mercury — Short list \ Best integrated marketing campaign

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