We make a fresh vision of old stories from soviet cartoons and move them into modern reality, where all heroes can order food in Delivery Club. In this new world Winnie the Pooh has no need to fly for honey. Delivery Club will deal with this.
We created 7 posters for outdoor ads and put them inside transport, underground and bus stations. We got 2,3 mln people views on the street (23% of all 18+ people in Moscow). Viral and social media coverage was even more.