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Build a dream
Expostroy is a marketplace of 1000 interior and design boutiques. Being all about personal interiors Expostroy is challenged by retailers promoting ready-made interior solutions that help ease renovation stress.

To bring our audience back to personality in interior we needed a provocative and at the same time personal message: "Build a dream, not a project".

Throughout the campaign we inspired our customers to explore their own creativity. For instance, we transformed EXPOSTROY's e-Catalogue into a Design Studio, where customers could assemble their dream-interior using pieces available at EXPOSTROY.