Don’t make Аds. Make TikToks
With the objective to promote TikTok for business, we used "Don’t make Ads. Make TikToks" — creative platform that rejects traditional advertising channels for the benefit of the innovative and authentic TikTok.
By using real small businesses from TikTok, we created a buzz in professional communities and demonstrated the available marketing solutions. That changed brand perception from an entertainment app to a business-friendly platform.