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Qatar is a hub of opportunities
The St. Petersburg International Economic Forum (SPIEF) is a unique global event. Every year it is visited by representatives of the business elite from more than 120 countries.

In 2021, the TBWA\Moscow team won a pitch for communication support for the State of Qatar as part of its participation in the forum.

We had to develop a unique voice for the country to represent vast investment opportunities and build an effective style of communication with the leaders of the world and Russian business.

As part of the idea of "Qatar is a hub of opportunities", we developed a multi-layered strategic approach that allowed us to create a single, well-structured narrative about Qatar's opportunities in various areas — business, culture, education.

All communication materials were developed and implemented simultaneously in Russian, English and Arabic.

In addition to extensive strategic work, the TBWA\Moscow team took an active part in the development of pavilion design concepts, technical content of stands and content production for 24 representatives of ministries and business companies in Qatar.

As a result, the Qatar pavilion has become a real event at the forum. And the work of TBWA\Moscow was noted at the state level.