DAN\Moscow make social network for dreamers
We create fundraising social network for travelers and dreamers to extend the audience for S7 Airlines' miles program S7 Priority.
To become a part of project, people had to register on dream.s7.ru, and write about the places they dream of. Each participant received 1 000 free miles after registration which they could donate to other participants' dreams. So you share your dreams, and help realize the dreams of someone else.
When participants received miles from another, they transferred them to their personal S7 Priority account and bought the tickets to the places they wanted. With mechanics that encouraged cooperation, the campaign earned a great viral reach.
To become a part of project, people had to register on dream.s7.ru, and write about the places they dream of. Each participant received 1 000 free miles after registration which they could donate to other participants' dreams. So you share your dreams, and help realize the dreams of someone else.
When participants received miles from another, they transferred them to their personal S7 Priority account and bought the tickets to the places they wanted. With mechanics that encouraged cooperation, the campaign earned a great viral reach.
